Property Hub Sdn Bhd

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Progressive Hub - Featured Agency : iProperty Magazine Issue 69

Progressive Hub Founded by Patricia Ng, Property Hub Sdn Bhd has been in the business for 22 years and is well-positioned to benefit from the current robust property marketPosted Date: Nov 10, 2010
By: iProperty.com

Progressive Hub

Founded by Patricia Ng, Property Hub Sdn Bhd has been in the business for 22 years and is well-positioned to benefit from the current robust property market. We talked to its Senior Vice President, Christopher Lim, on the company’s vision and direction especially since becoming part of the ERA real estate network.

Q:1.Please give us a brief profile of your company.

A: The Company was first established in 1988 and was known as Meru Utama Realty. It was a very niche agency specialising in individual land deals. In 2006, the company felt that it was the right time to play a bigger role. A new management team was formed with the vision to corporatize the business for regional growth. The new Vision of Meru Utama became: “To be the most recognized and sought-after real estate agency for the local and regional property market by providing the highest standards of professionalism through competent and passionate services, integrity and honesty”.

In line with our Vision, we proceeded on a rebranding exercise and changed our Company name to Property Hub Sdn Bhd. Today, Property Hub is proud to have 40 real estate negotiators (95% are home grown) and is part of a well established international real estate network through our affiliation with ERA Real Estate.

Q:2.What is your edge over other agencies?

A: We firmly believe that all agencies have their roles to play to develop the real estate agency practices and their own individual strengths. In Property Hub, we provide comprehensive and professional services to our clients consistently and with the following values and attributes:

Passion & Energy. We are a team of passionate, energetic and enthusiastic people in the real estate business. All our real estate negotiators have gone through a selection & qualifying process. All are full timers and are committed to the real estate negotiation business, thus clients can expect full attention and professional service from them.  

International Affiliation. We are affiliated with ERA, one of the most recognised international real estate network that has been in existence for over 30 years. To our clients and real estate negotiators, this represents a guarantee of our quality services with our proven training programmess and accumulated experiences, including international network support and recognition.

Education and Support. We are a strong believer of education as part of the growth factor of not only our business but more importantly, our team of real estate negotiators. That is why we have developed a structured Training, Coaching and Strategic Partnering programme to maintain the level of professionalism and integrity that we believe are one of the core values for our continuous growth.

Teamwork. We encourage and foster a healthy team eco-system through team-building exercises, company gatherings and other social activities that aim to create a fun and balanced working culture.

Corporate Culture with Full Management Team Support. Property Hub’s development is based on striving towards the success of the Company where everyone plays a role in its development process. We are proud to have developed a fun and balanced working culture with strong support from our internal team of well organised and experienced people in our Operations, Finance, Administrative, Sales and Marketing.

Q:3. What is your property market outlook for the 4th quarter of this year? 

A: The market sentiment is still healthy by looking at a few indicators:  (1) the take-up rates of current launches, for example, the newly launched M Suites by Mah Sing and Dale projects by YTL (2) currently, there is also relatively easy access to credit with low entry cost (3) the recent budget announcement also maintains its current policy on RPGT which gives better confidence to investors, and (4) our property prices still remain one of the most attractive in the South East Asia region. On top of that, we can see stable growth in our economy with the stability in our stock market, stronger Ringgit, a healthy construction market with stable material costs and a healthy population growth in the Klang Valley. Overall, we foresee stable growth for the 4th quarter. Amidst the projected stable growth for the 4th quarter, investors should also always apply caution and have an in-depth understanding of what they are investing in.

Q:4. Why did your firm join ERA network and how have you benefited from it?

A: It’s all about leverage. As a firm, Property Hub is constantly looking for opportunities through which we can achieve our corporate vision and we believe that our strategic partnership with ERA provides us with a very solid platform to achieve that. ERA Real Estate Network has been in the business since 1972 in the United States and today, it is one of the world’s leading residential member brokerage networks. 
            
As a result, we foresee exponential growth in our firm in terms of overall size, service quality and sales figures because ERA has a range of tools and principles such as their TEAM support (Technology, Education, Awards and Marketing) system which is very comprehensive in developing a strong and competent sales team.

In the past 10 months, we have experienced numerous benefits resulting from our partnership – the ERA Real Estate Express Sales System Training programme, that helps to better equip our real estate negotiators on their business and sales performance, and a systemized approach to running our agency, to name a few. But in summary, using the ERA approach, we have been able to optimize operational efficiency and capacity, reduce costs and position ourselves more strategically in the local Malaysian property market.

Q:5. Your firm has studied the best practices in Singapore and Australia. What are the best practices there that you have incorporated currently in your company?

A: By incorporating in our corporate culture Singapore’s focus on growth via constant education and Australia’s recognition of the real estate profession as a physically and intellectually demanding occupation, we managed to attract like-minded home-grown talents. Ultimately, we aim to contribute more efforts to raise our Malaysian real estate standards.

Short short vampire story

A simple story about two Chinese vampire looking for a meal or two

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Vampy 1 and vampy 2

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Vampires also have to cari makan la

Last sessions of 6th ESST

After morning breakfast, we continued with the remaining lessons.

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Role play session. Participant giving two thumbs up

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Both in deep thoughts. Must concentrate ...... shhh

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Robert helping William as guest role player

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Congratulations to all participants

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Group photo

6th ERA Express Sales System Training (ESST) in progress

We're currently conducting our 6th ERA Express Sales System Training (ESST).

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Mr. William has conducted one of four lessons.

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One of our participants won a prize in one of our training activities.

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Mr. Tay is currently conducting his session on law.

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Mr. Ben has finished his session on general real estate market and procedures.

Monthly Meeting and Social Activities 20111125 @ Bosston Club, Solaris Mont Kiara

November monthly meeting was held in Bosston Club, Solaris Mont Kiara.

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Jess with Bosston sign

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Ben the hustler of pool

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Birthday boys and girl - Robert, Melvin and Diana

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Drinks and food

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Gaya mesti ada

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Irene is making a point

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Strips shirt group photo

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Girl band - Wonder Girls. Hahaha

Alex's farewell lunch 20th October 2010

We wish Alex all the best in his new venture. We will miss him

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(l-r) May, Alex, Sun Jian, Joselynn, Jess, Ben

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(l-r) William, Alex, Azreena, Faizul (below) Amanda

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Jess is enjoying her lunch

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Makan together with Alex

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Alex reading his farewell card

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Paying attention to Alex

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Alex is giving his farewell speech

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Group photo

Management meeting on 20th Oct - "Trust"

Small activity with fellow colleagues on trust

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Birthday celebration on 18th Oct

Celebrated for Azreena and Neoh

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Birthday cake

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Azreena and Neoh

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Group photo

5th ERA Express Sales System Training 14-16th October 2010

This will be our 5th ESST.

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Mr. Christopher started the ball rolling with Lesson 1 on general real estate market

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2 of our participants had lady luck on their side

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Mr. William presents most of the lessons

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Role playing session in progress

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Mr. Tay explains about Torren system

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Mr. Haresh on finance lesson

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Mr. Neoh gave a short speech on the role of a negotiator

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Participants with their certificate of attendance

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Group photo

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